your best e.l.f.

e.l.f. Cosmetics has made the best of beauty accessibly to every eye, lip and face. A leading brand with Gen-Z, e.l.f. seeks to create an environment where users can enter, light their spark and partake in wellness. The app will enable users to immerse themselves in other-worldly environments, interact with their products in 3D, and shop them. Users can enjoy meditation sessions, either video or audio, and play a paint by numbers game in a playful environment. Then, they can add their products to wishlist or purchase directly with Apple Pay.